8/6/2023 0 Comments Monroe sequence![]() ![]() How to use this persuasion technique on your blog It was developed on the basis of human nature. Why? Because it was developed to follow your own natural thought patterns. If you take a step back and thoroughly observe TV commercials, political campaigns, sales pages, etc., you will notice that the most persuasive ones follow this sequence. In other words, you introduce an action that they can take to implement your solution. Now, you have to convince them that they play an important role in making that change happen. You’ve already explained to them what the need is, how to satisfy that need, and what things will be like for them once the need is satisfied. Action: Get the target audience involved.Politicians do this a lot when referencing what other nations have (or have not) done, and why it is important that we make the same (or different) decisions. This is where you would provide proof-preferably a previous instance in which your solution was implemented-that convinces your audience that your solution will work. Also, tell them how things will progress (that is, get worse) if your solution is ignored. ![]() ![]() Visualization: Tell your target audience exactly how your solution can be implemented and how it will solve the problem.Provide a solution to erase that need and prevent the aforementioned unfortunate event from ever happening again. Satisfaction: Now that your target audience understands the need, it’s time for you to fly in like Superman and save the day.Often, a need is established by giving an extreme example of some unfortunate event that should never happen again. This can be an obvious, well-known need, or a need that you create on the spot. Need: This is where you explain to the target audience what their need is.You can do this with a story, a thought provoking question, or anything that makes the audience stop what they’re doing with curiosity and focus. Attention: The first step is to gain the attention of the target audience.There are actually five steps to this sequence: Simply put, in the business world, whether it be brick and mortar or internet marketing, you have to know how to persuade people to take action-especially when they are visiting your blog.Īlmost a century ago, Alan Monroe of Purdue University introduced a persuasion method that takes the human mind through a natural cycle of establishing a need, developing a solution to satisfy that need, and then becoming enthusiastic about implementing that solution. If you’ve ever taken a college-level language course or a speech or communications class, chances are you’ve been introduced to the art of persuasion. This is when I learned that blogs have the power to bring attention, however, it’s what you do with that attention that matters most. One lonely person out of over a thousand visitors signed up to my free newsletter, which, by the way, offered a free gift for those who signed up. Take a wild guess at how many email subscribers I earned from that infographic. For me, it was the attention I had been dreaming about. The blog I published it on was only about three months old, and the infographic brought me over 1,000 visitors in one day. No matter what, though, we should all agree that just because people come to your blog doesn’t mean that they will buy your product, sign up for your email list, click your advertisement links, or whatever it is you need them to do in order to produce income.Īs a personal testimony, I created an infographic about four months ago that seemed to be pretty popular on the internet for a day or two. “If you build it, they will come.” We can argue all day about whether this is true or not. It’s to earn attention-the attention of those who will, in turn, provide the revenue you’re looking for. The goal of blogging is not to earn money. It’s not until you understand this goal that you will know how to make money from your blog. There is, however, another goal for creating content. Many new bloggers will jump out of their online careers just as quickly as they jumped into them when they realize that it’s not enough to simply create content. The idea that money is a direct result of blogging is a myth that the best bloggers have dismissed, but most choose to treat it as a law of the blogosphere. Simply writing and publishing content does not increase your bank account balance. This guest post is by Sean Davis of .īlogs do not produce income.
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